Debt financing
B2B farm produce distributor Madras Mandi secures Rs.3-Cr from Klub
Chennai-based B2B fresh farm produce distributor Madras Mandi has raised INR 3 crore through Klub, a revenue-based financing platform. The funds will be used to expand the firm’s direct-to-consumer vertical. With a focus on enhancing delivery services in Chennai, the firm plans to set up 20 new stores by the end of 2024.Madras Mandi sources wholesale fruits and vegetables selected from farms of South India. In both the B2B and D2C sectors, Madras Mandi plays a role in connecting local farmers with consumers. The firm claims that its reach extends to supplying produce to 9 out of 10 restaurants in Chennai and serving an online user base of over 1 lakh individuals, impacting the life of over 5000 farmers.
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