BlackSoil invests Rs.35-Cr in 5 startups

BlackSoil, a venture debt fund, has invested INR 35 crore in five startups: Orange Retail Finance, WebEngage, Habanero Foods and CASHe and a generic pharma company. Orange Retail Finance is a Chennai-based, new two-wheeler financing startup. Rural & semi-urban regions of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala are the target markets of the company. WebEngage is a Mumbai-based full-stack marketing automation platform that offers cloud solutions for customer engagement and retention. Habanero is an omni-channel brand selling continental cooking sauces / salsa, ready to cook pasta sauces, tortilla wraps, through their own website, marketplaces as well as retail. CASHe is a Mumbai-based fintech providing personal loans and "buy now, pay later" products to salaried individuals through an app and a proprietary underwriting algorithm based on alternate data. BlackSoil has also provided debt to a generic pharmaceutical company that has products across segments including consumer healthcare, respiratory care, primary care, diabetes care and women's health.