Bombay Shaving Company raises Rs.24-Cr from Alteria Capital

D2C (direct-to-consumer) grooming and personal care startup Bombay Shaving Company has raised INR 24 crore (USD 3 million) from venture debt fund Alteria Capital.The fresh funds will be used to further refine the go-to-market strategy for the razor category, which is a major focus area. The startup is also looking to bolster its offline presence by expanding its retail stores to 25 cities from the current 12 cities.The firm clocked around INR 178 crore revenue in FY23 with a negative 37% EBITDA.