Brands aggregator Mensa raises Rs.300-Cr from TradeCred

Bengaluru-based Mensa Brands has raised INR 300 crore from TradeCred, a Mumbai-based alternative debt platform. Mensa plans to use the funds for brand acquisitions, product development, supply chain integration, and working capital investment. Launched in May 2021, Mensa follows a 'house of brands' strategy through which it acquires direct-to-consumer (D2C) brands. It has 25 brands across fashion, home, beauty and FMCG, including Dennis Lingo, Villain, Pebble, and MyFitness.