D2C brand Zlade raises Rs. 1.1 Cr from Velocity

Pune-based Direct-to-consumer (D2C) personal care brand Zlade has raised INR 1.1 crore from Velocity, a revenue-based financier. The brand is also in talks to raise another INR 6-8 crore in equity from investors and family offices in India and the US. Zlade is a shaving and manscaping brand with a line of products including razors, shaving kits and body hair trimmers.