D2C interior decor startup WallMantra raises funds from Velocity.in

Direct-to-consumer (D2C) startup WallMantra has raised funding from Velocity.in, a revenue-based financier. The startup has so far raised three rounds from Velocity, cumulatively raising fivefold the amount raised in the initial round. Founded in 2013, WallMantra designs and sells affordable wall and interior decor via its own website and marketplaces like Amazon and Pepperfry. It offers more than 1,000 products like wall aquariums, 3D frames, garden shelves, wall shelves, wooden wall hangings and designer clocks.