D2C men's lifestyle brand DaMENSCH raises Rs.25-Cr from Alteria

Bengaluru-based D2C men's lifestyle brand DaMENSCH has raised INR 25 crore debt from Alteria Capital. DaMENSCH's product line includes Deo-Soft and Neo-Skin. It offers a full range of innerwear and casual wear among others. In February this year, the company raised USD 16.4 million in a Series B funding round led by A91 Partners. In November 2020, DaMENSCH had raised close to USD 7 million in Series A round led by Matrix Partners India. The company has raised around USD 25 million in equity capital till now across three institutional rounds.