Nutrition products seller Setu raises revenue-based financing from Velocity

Setu, a Mumbai-headquartered nutrition company that uses science to solve real-life problems, is establishing a long-term relationship with Bengaluru-based fintech company Velocity, beginning with a credit line to build its inventory and ramp up digital marketing efforts. Velocity offers non-dilutive, collateral-free growth capital of up to INR 2 crore. Founded in September 2017, Setu is a direct-to-consumer brand that combines science-backed plant-based nutrition with personalization and coaching support to shape lifestyle choices. Setu offers oral dissolve strips, gummies, powders, and liquid capsules.