Adani Wilmar acquires basmati rice brand Kohinoor's India portfolio
Publicly-listed packaged food FMCG company Adani Wilmar Ltd has acquired several brands including Kohinoor for India region from Switzerland-based McCormick Switzerland GMBH. The acquisition would give AWL exclusive rights over the brand 'Kohinoor' basmati rice along with ‘Ready to Cook', ‘Ready to Eat' curries and meals portfolio under the Kohinoor brand umbrella in India. The company has purchased the domestic IP rights, title & claims under “Kohinoor†& other brands. The Kohinoor brand portfolio comprises of; “Kohinoor†for premium Basmati rice; “Charminar†for affordable rice and “Trophy†for hotels, restaurants and caterers.
From the Venture Intelligence M&A Deals Database: In Jun-2011, McCormick invested USD 113 million for 85% in the JV - Kohinoor Speciality Foods India Ltd - and transfer of certain trademarks and non- compete undertakings from publicly listed Kohinoor Foods and its promoters. In Apr-2017, McCormick acquired the remaining 15% equity held by Kohinoor Foods Ltd in Kohinoor Speciality Foods India Pvt Ltd (KSF). (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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