M&A
Affle to acquire Irish mobile marketing firm Jampp for $41-M
Mumbai-based, publicly listed Affle (India) Ltd, through its subsidiaries, has acquired Dublin, Ireland-based Jampp, a programmatic mobile marketing company, for USD 41.3 million in cash, including a contingent incremental consideration of USD 15 million to be paid over 3 years. Affle will pick up 100% equity and tech IP assets ownership in Jampp. Jampp is a global platform that started in 2013 in Latin America and its largest teams continue to be based there. Its programmatic mobile advertising platform is used by app marketers to acquire new users and also to drive repeat usage and transactions with existing users. Jampp had unaudited consolidated revenue of USD 29.5 million in calendar 2020.
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