M&A

M&A

Bartronics to buy 51% in fresh agri supply chain co. AYOU

Business Line  

Bartronics India Ltd is to acquire 51% in the Bengaluru-based AYOU , the fresh produce brand promoted by Shree NagaNarasimha Pvt Ltd (SNN). This marks Bartronics’ foray into the structured agri trade.AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations, mandis, and collection centres and supplies quick commerce and modern retail platforms after grading and processing them. It currently works with Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart, More Retail and others.The firm has a 6,000 sq. ft processing and grading facility with a capacity of up to 900 tonnes per month.Bartronics is building a unified rural operating system - integrating financial inclusion, agriculture, rural commerce, climate solutions, and healthcare to digitally empower farmers and underserved communities across the country.