M&A

M&A

Brands aggregator Brnd.me merges S’pore entity with India holding unit ahead of IPO

Inc42  

E-commerce unicorn Brnd.me, formerly Mensa Brands, has received approval from the National Company Law Tribunal (NCLT) to redomicile to India from Singapore, a move that precedes its planned initial public offering (IPO). The NCLT Chandigarh bench sanctioned the merger of Mensa Singapore with its current Indian holding entity, Mensa India.This composite transaction involved integrating the Singapore entity into Mensa India and consolidating seven Indian group entities into the Indian holding company. The High Court of the Republic of Singapore had previously approved the move.Investors in Brnd.Me include Accel, Alpha Wave Global, Norwest Venture Partners, Tiger Global, and Prosus Ventures.Founded in 2021 by Ananth Narayanan, Brnd.Me achieved unicorn status within six months of its incorporation through the acquisition of 20 brands. The company aims for an IPO in India within the next 12 to 18 months.

Between May 2021 and Apr 2025, BRND.ME had attracted about USD 352 M from Accel India, Alpha Wave Global, Norwest, Alteria Capital, InnoVen Capital, Stride Ventures, Gablehorn Investments, Tiger Global, Prosus Ventures, EvolutionX Debt Capital and others.For FY24, BRND.ME had reported about INR 536 Cr in Operating Income and about INR 154 Cr in Net Loss.