M&A

M&A

Customer loyalty solutions provider Capillary Tech acquires US-based Persuade

Outlook  

Singapore and Bangalore-based Capillary Technologies, a customer loyalty and engagement solutions provider, has acquired Minneapolis (US)-based customer experience (CX) company Persuade. This is Capillary''s first acquisition in the US. Previously, the company had acquired Martjack (in 2015) and Sellerworx (2016), and invested in Cloud Cherry and WebEngage. Persuade''s expertise in digital capabilities and its advanced loyalty platform are expected to complement Capillary''s capabilities to raise the bar of customer loyalty programs and deliver solutions for new verticals like airlines, automotive, and healthcare benefiting customers across the globe.