M&A

M&A

Dairy player Heritage Foods acquires 51% in ice cream brand Get-A-Way for Rs.9-Cr

BSE Announcement   Business Line   Peanut Butter and Jelly Pvt Ltd  

Publicly listed Hyderabad-based dairy company Heritage Foods Ltd has acquired a 51% stake in Mumbai-based Peanut Butter and Jelly Pvt Ltd for INR 9 crore. The acquisition involved a secondary buyout from existing investors, specifically Sky Gate Hospitality Pvt Ltd. The promoters of Peanut Butter and Jelly will continue to hold the rest.The deal also includes an option for Heritage Foods to purchase an additional 20% stake from the promoters by March 2026.Founded in 2018, Peanut Butter and Jelly owns Get-A-Way , a brand specialising in high-protein, no-added-sugar ice creams and desserts. Heritage Foods will provide strategic guidance and maintain a controlling stake, while operational management will remain with the promoters.Peanut Butter and Jelly reported a turnover of INR 18 crore in the fiscal year 2024-25. It claims to currently process 8,000 orders daily across more than 35 cities through quick commerce and food delivery platforms, in addition to operating five offline parlours.