M&A

M&A

Digital marketing co Gozoop acquires Stratton Communications

Mint  

Gozoop Group, an independent digital marketing firm, has acquired fellow Mumbai-based digital agency Stratton Communications. Rebranded as Sm(all), the target will operate as an independent agency within the group and will help advertisers achieve audience engagement through digital marketing campaigns primarily on short-form content platforms. Founder Siddhanth Valecha will be taking over as the chief executive of the re-branded agency and will report to the Gozoop Group board. This is Gozoop Group's fourth acquisition in India and fifth globally. Its earlier acquisitions include Red Digital (2013), iThink (2014), 56 Blue Lights (2016) and Hat Media (2018).