M&A

M&A

Digital marketing platform Vertoz to acquire US-based marketing automation co Webimax for $6.6-M

Economic Times  

Mumbai-headquartered Vertoz , a marketing, advertising, and data-tech company, through its wholly owned subsidiary Vertoz Inc., is to acquire New Jersey, USA-based marketing automation firm Webimax for an enterprise value of USD 6.6 million (approximately INR 59 crore).About 80% of the stake will be acquired for INR 46.8 crore in the initial phase, and the remaining 20% over the next three years. The transaction is funded by 75% debt from an Indian government financial institution and 25% from Vertoz's internal cash flow.Webimax’s management will continue post-acquisition by Vertoz. The acquisition is projected to add approximately USD 9.5 million (INR 87 crore) to Vertoz's annualised revenues, which currently stand at around INR 300 crore, and INR 17 crore to its annualised profit after tax.Vertoz provides AI-driven solutions across advertising, marketing, media monetisation, digital identity, and cloud infrastructure.