E-commerce brands aggregator UpScalio acquires home & gardening brand Truphe

Gurugram-based roll-up e-commerce company UpScalio has acquired Noida-based Truphe, a home and gardening brand. The acquirer plans to work on inventory regionalisation, sourcing, and brand marketing to scale the brand. It plans to grow the brand to an INR 50 crore annual recurring revenue (ARR) in 1-2 years. Truphe, founded by Honey Gupta in 2015, manufactures and distributes gardening tools, seeds, planters and other accessories.