M&A

M&A

Emami to acquire remaining 49.6% stake in men’s grooming brand The Man Company for Rs.177-Cr

Inc42  

Kolkata-headquartered FMCG major Emami has acquired the remaining 49.6% stake in its Gurugram-based subsidiary Helios Lifestyle, which owns male grooming brand The Man Company .Emami had previously acquired a 33.09% equity stake in Helios in two tranches - one in December 2017 and the other in February 2019. Later, it increased the stake to 50.4 % in 2022.The Man Company, a digital-first lifestyle brand, offers premium men's grooming products in fragrances, skin care, hair care, body care and beard management. The Man Company had reported a turnover of INR 183 crore in FY24, up 59% YoY.