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Ethnic wear brand Shobitam acquires saree label Isadora Life
Source Isadora Life (opens in a new tab)Economic Times (opens in a new tab)
Shobitam, a Seattle- and -Bengaluru-based D2C (direct-to-consumer) ethnic fashion brand, has acquired Isadora Life , a Raipur-based ready-to-wear saree company.Isadora Life, founded by Neha Tandon Sharma, is supported by a workforce composed of 100% women with over 45 artisans in Raipur.