FMCG majors in race for stake in healthy snacks brand Farmley

FMCG companies Emami, ITC, Britannia, and Orkla India have expressed interest in acquiring a significant stake in the Noida-based healthy snacking consumer brand Farmley potentially valuing the company at INR 2000-Cr. KPMG is advising the potential investors, with preliminary bids for the transaction due by the end of October.A group of early investors, which includes Omnivore Partners, DSG Consumer Partners, Alkemi Growth Capital, Insitor Partners, Indigram Labs, and Trifecta Capital, currently holds a combined 31% stake and is looking to sell its shares. The company is exploring a dual-track process that includes options for both minority and majority stake sales.Founded in 2017 by Akash Sharma and Abhishek Agarwal, Farmley initially operated as a B2B (business-to-business) supplier of dry fruits and nuts before transitioning into a consumer-facing D2C (direct-to-consumer) brand in 2021. The firm plans to use the potential capital infusion to further growth, building on a performance that saw revenue reach INR 396-Cr in FY25.