M&A

M&A

Founders buy back femtech co. Sirona from Good Glamm Group for Rs.180-Cr

Yourstory   Sirona  

Delhi-based femtech startup Sirona ’s founders Deep Bajaj and Mohit Bajaj have bought back their company from the Good Glamm Group. The deal is estimated to be valued around INR 150-180 crore and would help the Good Glamm Group to reduce its debt, which currently stands above INR 500 crore.The Good Glamm Group had acquired Sirona for INR 450 crore in an all-cash deal in October last year and had invested INR 100 crore in Sirona through primary and secondary investments.Founded in 2014, Sirona offers herbal period pain patches, menstrual cups, period stain removers, anti-chafing rash creams, and sanitary disposal bags through quick commerce, e-commerce, and its own D2C (direct-to-consumer) platform.