M&A

M&A

French digital marketing platform Sendinblue acquires push notification app PushOwl

Press Release  

Paris, France-based digital marketing platform Sendinblue has acquired Bangalore-based PushOwl, which offers a push notifications application for customers of the Shopify e-commerce platform. Sendinblue customers will now be able to deploy website push notifications to consumers to reduce abandoned shopping carts and drive e-commerce growth through PushOwl. Bangalore-based PushOwl allows e-commerce stores to enable web push notifications as a marketing channel, turning visitors into subscribers. With the app, customers can send marketing campaigns, set up automated flows, recover abandoned carts, personalize their promotions, and optimize their strategy with granular metrics and reporting. Sendinblue has acquired two other e-commerce marketing companies - Chatra and Metrilo - along with PushOwl, for a combined deal value of more than USD 47 million.