M&A
Gaming co Nazara to acquire 55% stake in ad-tech co Datawrkz for Rs.225-Cr
Mumbai-based, publicly listed Nazara Technologies Ltd, a diversified gaming and sports media company is to acquire a 55% stake in Bengaluru-based programmatic advertising and monetization company Datawrkz, valuing the company at INR 225 crore (approx USD 30 million). By April, Nazara will acquire a 33% stake (INR 60 crore payable of which INR 35 crores is partly payable in cash and the balance consideration of INR 25 crore will be paid either in cash or swap of shares). It reserves an option to acquire an additional 22% in the second tranche. Founded in 2013, Datawrkz is a global advertising technology firm focused on accelerating user and revenue growth for clients through highly optimized digital advertising. With offices in the US, Singapore, and India, the firm functions as an Independent Trading Desk to power digital media strategy, planning and execution. For the calendar year 2021, Datawrkz posted a combined revenue of INR 90.7 crore and EBIDTA margin of 12% with around 70% of its revenue coming from the US.
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