M&A

M&A

Godrej Consumer acquires Muuchstac men’s grooming brand for Rs.449-Cr

BSE Announcement   Business Standard  

Publicly listed Godrej Consumer Products Ltd. (GCPL) is to acquire the FMCG business under the ‘Muuchstac’ brand from Trilogy Solutions for INR 449 crore. This all-cash deal will be executed in two tranches: an initial payment of INR 289 crore for an enterprise value of INR 380 crore, followed by a second tranche of approximately INR 160 crore after 12 months, based on an enterprise value of INR 400-500 crore.Muuchstac is a men's grooming brand co-founded by Ronak Bagadia and Vishal Lohia. It claims to rank among the top two players in the men’s online face wash category and holds a position among the top three overall in the segment. For the 12 months ending September 2025, the business reported revenues of approximately INR 80 crore and an adjusted EBITDA of around INR 30 crore.