M&A
Guest engagement platform Zeko acquired by US-based RBS
RBS, a US-based global hospitality technology provider, has acquired New Delhi-headquartered Zeko , a guest engagement platform built for the hotel industry.Zeko automates the guest journey from pre-arrival through checkout, combining AI-powered upselling, WhatsApp automation, digital check-in, and real-time concierge features within a single layer that integrates with existing property management systems. It is claimed that hotels using Zeko reported revenue increases of up to 20% through smarter guest engagement and ancillary sales.
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