M&A

M&A

InMobi acquires performance insights platform Appsumer

Mint  

Marketing technologies provider, InMobi, is to acquire London-based performance insights platform for mobile app advertisers, Appsumer. Appsumer's platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals along with daily processing of marketing data for more accurate measurement and informed decision making. With the acquisition, InMobi and Appsumer intend to build an operating system that helps understanding user acquisition funnels better and leverages artificial intelligence (AI) to build predictive capabilities which allow growth marketers to experiment fast and iterate to optimize results. The Appsumer team will join InMobi to ensure client service continuity and further develop and support the analytics and automation offering under the InMobi umbrella. Appsumer will continue operating independently as a subsidiary within the global InMobi organizational structure.