M&A

Mensa acquires 10 D2C brands

Economic Times  

Thrasio-style venture Mensa Brands has acquired 10 new-age brands across categories such as fashion, beauty and personal care, and home. Karagiri, Priyaasi, Dennis Lingo, Ishin, Hubberholme, Anubhutee, Helea, Villain are among the brands in which Mensa Brands has picked up a majority stake. Each has an average revenue of USD 3-4 million. Mensa Brands has acquired between 51-75% stake in these brands and will grow them along with their original founders. Mensa will have the option to acquire the rest of the stake in these companies over five years if they achieve certain milestones.

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