M&A

M&A

Mphasis acquires decision intelligence platform Theory and Practice for Rs.68-Cr

BSE Announcement   Deccan Herald  

Publicly listed, Bengaluru-based Mphasis has acquired Vancouver, Canada-based Theory and Practice Business Intelligence Inc. (TAP) for a consideration of CAD 10 million (INR 68.45 crore). The acquisition includes additional milestone-based, multi-year contingent consideration of up to CAD 20 million, subject to management achieving certain milestones.Founded in 2018, Theory and Practice Business Intelligence Inc. (TAP) developed Continuum AI, a Decision Intelligence platform that integrates AI with behavioral economics to enhance business decision-making and consumer behavior understanding. The company provides services to leading enterprises in financial services, retail, and consumer packaged goods.The acquisition is intended to position TAP’s Continuum AI as a catalyst for Mphasis' NeoIP by introducing a decision intelligence layer capable of driving measurable economic outcomes for enterprises and to expand Mphasis’ capabilities in AI spend initiatives, facilitating a shift beyond task automation towards systems that can reason over business objectives, constraints, and domain context. This enables applications across various industry verticals, including demand forecasting, pricing, marketing, and supply chain decisions.