Nikhil Kamath-led WTF acquires creative agency BTG

Mumbai-based creative agency BTG has been acquired by Bengaluru-based, Nikhil Kamath-led firm WTF.Founded in 2018 by Aaliya Amrin, Eman Batliwalla, and Danisha Kohli, BTG provides strategy and creative services to a client base that includes Netflix, Prime Video, IKEA, Volkswagen, Bumble, Soho House, Marriott, and Nykaa. The agency operates across sectors such as hospitality, beauty, entertainment, tourism, technology, and consumer brands. BTG will continue to operate independently under its current leadership, with the existing team retaining operational and creative control.WTFh had earlier acquired One Hand Clap in the creative services segment.