Nykaa, Good Glamm Group in a race to acquire MensXP

Multi-brand beauty and lifestyle e-commerce platform Nykaa and content-to-commerce unicorn Good Glamm Group are in a race to acquire MensXP, a seller of men's fashion, grooming and lifestyle products MensXP was acquired by Times Internet in 2012. Post-acquisition, the company dabbled into content commerce play. At present, it claims to have over 700 direct-to-consumer brands on its platform driving 5,000 transactions a day.