Person care co mCaffeine in talks acquire firms in beauty care, male grooming segments

Personal care start-up mCaffeine – backed by Amicus Capital and RPSG Capital – is eyeing entry into new verticals across segments such as beauty care, cosmetics and male grooming. The company has already initiated discussions with "some online first brands" having annual revenue INR 15-40 crore. Primarily into personal care such as face wash and scrub, body scrubs and washes, face serum and hair care offerings, the Mumbai-based mCaffeine is eyeing a turnover of INR 200 crore this fiscal.