M&A

M&A

TCS acquires US-based digital marketing consultancy ListEngage for $72.8 M

BSE Announcement,   Business Standard  

Mumbai-based IT services firm Tata Consultancy Services (TCS) has acquired a 100% stake in Framingham, MA (USA)-based ListEngage for USD 72.8 million (around INR 646 crore).Founded in 2004, ListEngage is a Salesforce Summit partner that helps drive digital marketing for clients through Salesforce platforms such as Marketing Cloud, Data Cloud, Agentforce, and AI advisory services.This acquisition will bring to TCS over 100 professionals with more than 400 Salesforce certifications.