Thrasio-style aggregator GlobalBees invests in 3 more brands

GlobalBees Brands Pvt Ltd, a Thrasio-style direct-to-consumer (D2C) venture that aggregates and invests in e-commerce brands, has added three more startups to its portfolio list. The company has picked up a majority stake in Healthyhey (dietary supplements maker), Rey Naturals (hair care products brand) and Intellilens (eyewear brand). Mumbai-based Healthyhey Nutrition offers dietary supplements, sports nutrition and nutritional supplements. The company claims to have more than 250 varieties of vitamins, minerals, antioxidants, amino, herbal extract, proteins and collagen-based supplements. Rey Naturals, an Ahmedabad-based startup, offers natural hair care products such as cold pressed oils that are extracted from nuts and seeds and essential oils extracted from plants, flowers, fruits & roots. Products from Intellilens, a Mumbai-based eyewear brand, offer protection against harmful UV rays emanating from smartphones, laptops and other digital devices.