M&A
US-based brands aggregator Thrasio to invest $500-M in India; acquires LifeLong
Thrasio Holdings Inc., a Walpole, MA (USA)-based aggregator of private brands on Amazon.com Inc., is setting aside more than USD 500 million for an expansion in India. It has acquired consumer goods company Lifelong Online to commence the push. Lifelong's product categories include kitchen, home, lifestyle and health care. Thrasio and its peers buy out small merchants, sometimes mom-and-pop operations run out of garages, and plan to use their retail expertise to turn the acquisitions into global brands. Thrasio has acquired more than 200 brands and raised over USD 3.4 billion in capital and plans to continue expanding globally.
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