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Bajaj Auto takes over Triumph India sales, marketing ops

Business Line  

Pune-headquartered Bajaj Auto has completed the transfer of New Delhi-based Triumph Motorcycles India's sales and marketing operations. Since April 1, all Triumph Motorcycle dealerships are being managed by Bajaj Auto. Bajaj Auto plans to launch Triumph dealerships in 120 cities over the next two years. Triumph Motorcycles India Pvt Ltd is an arm of British motorcycle maker Triumph which has around 650 dealers across the world.

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