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Bigbasket, iD Fresh Food join hands to launch ready-to-cook brand iD Fresho

Economic Times  

Online grocery Bigbasket and packaged fresh food brand iD Fresh Food have partnered to launch ready-to-cook (RTC) label iD Fresho. Under this brand, customers will get idli-dosa batter and parathas. The products will be sold in select cities in South India in the initial rollout. Bengaluru-based iD Fresh delivers its flagship idli-dosa and vada batter, along with paratha, paneer and filter coffee across 30,000 outlets in India, the US and the UAE.