P&G India to invest Rs.500-Cr through Rural Growth Fund

In an effort to accelerate growth in the Indian rural market, Procter & Gamble (P&G) India is set to invest INR 500 crore through its 'Rural Growth Fund'. It will provide external partners an opportunity to collaborate with P&G on business solutions on communication, media outreach and go-to-market solutions such as tech-enabled selling, increasing distribution and last-mile delivery.