‘The Bar’ brand soap seller Clarity Labs raises Rs.4-Cr from Artha Ventures

Delhi-based Clarity Labs , which sells ‘The Bar’ brand soaps, has raised over INR 4 crore in a seed funding round led by Artha Venture Fund II, with participation from angel investors. Clarity Labs was founded in 2025 by Karan Dokras.The fresh funding will be used by the company to accelerate new product development, expand product categories, and scale omnichannel distribution across D2C (direct-to-consumer), marketplaces, and quick commerce channels. The company also plans to expand into adjacent wash categories, such as hair wash, body wash, and face wash, in addition to developing new variants and formats within its soap line.