Private Equity Angel Investments
Actor Hrithik Roshan invests in cloud kitchen co. Curefoods’ new venture ‘Kitchens of EatFit’
Source India Retailing (opens in a new tab)Inc42 (opens in a new tab)
Bengaluru-based cloud kitchen startup Curefoods has repositioned its brand EatFit as ‘Kitchens of EatFit’. The firm has roped in Bollywood actor Hrithik Roshan as an investor as well as brand ambassador.The Kitchens of EatFit will house eight brands: EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company. It will also expand to 10+ cities across India.Kitchens of EatFIT, claims to provide Zero Chemicals, Zero Trans Fat and ISO-certified kitchens for meal preparation.
Company website ↗ (opens in a new tab)
Between Aug-21 and Sept-24, Curefoods had raised about USD 191 M from Iron Pillar, Nordstar, Rukam Capital, Trifecta Capital, Alteria Capital, BlackSoil Capital, Chiratae Ventures, Sixteenth Street Capital, Three State Ventures,Accel India, NB Ventures, Pivot Ventures, RB Investments, Three State Ventures, Winter Capital and othersFor FY24, CureFoods had reported about INR 585 Cr in Operating Income and about INR 171 Cr in Net loss.