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Actor Ranveer Singh in 50-50 JV with Biyani family for packaged foods venture Elite Mindset
Source Elite Mindset (opens in a new tab)Economic Times (opens in a new tab)
Actor Ranveer Singh is to own a 50% stake in packaged foods startup Elite Mindset , with the remaining 50% stake in the venture owned by Biyani's nephew Nikunj Biyani and Think9 Consumer Technologies, a multi-brand platform backed by Biyani's daughter Ashni.Elite Mindset will sell protein bars under the label SuperYou and move into adjacent categories such as biscuits, protein powders and breakfast cereals later.