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Aditya Birla Group to acquire majority stake in 8 fashion brands for Rs.289-Cr

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TMRW, the direct-to-consumer (D2C) focused entity of the Aditya Birla Group, is acquiring a majority stakes in eight brands in the fashion category for a cumulative amount of INR 289 crore. TMRW will buy 73-80% stake in casual fashion brand Bewakoof for INR 200 crore, including a primary equity and debt infusion, as well as a secondary stake acquisition. Other acquisitions include kidswear brand Nauti Nati, women's western wear brand Berrylush, women's casual and western wear brand Juneberry, teen's wear brand Natilene, athleisure brand Urbano, and fast fashion brand Veirdo. A subsidiary of Aditya Birla Fashion Retail Limited (ABFRL), TMRW has access to the group's network of 3,468 stores and 28,585 multi-brand outlets. TMRW will evaluate opportunities in the beauty and personal care segment by next year and expand its portfolio of brands to include home and decor.

From the Venture Intelligence PE-VC Deal Database: Between Dec 15 and Mar 22, Bewakoof.com had raised over USD 28 M from Spring Marketing Capital, Kris Gopalakrishnan, InvestCorp Group, IvyCap Ventures, Uniqorn Ventures and others In Jan-2016, IndiaNivesh VC had invested USD 2.21 million in Nauti Nati. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)