Other Private Equity/Strategic Investments
Aditya Birla's Tmrw invests Rs.155-Cr in fashion brand The Indian Garage Co
The Indian Garage Co (TGIC), a fashion brand, has raised INR 155 crore (around USD 18.5 million) from Tmrw, a house of brands venture from the Aditya Birla Group. The new funds will be used to expand sales channels, including D2C, and enter new categories. It will also be used to open physical stores and leverage the omnichannel strategy. TIGC deals in apparel and footwear for men and women in casual wear. TIGC sells across platforms like Myntra, Ajio and Flipkart. It is also planning to expand its offerings by entering the plus size category and making kid's clothes.
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