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AI-startup Consuma raises $1.3 M led by Equirus InnovateX Fund

Entrepreneur   Consuma  

Bengaluru-based artificial intelligence (AI) startup Consuma has raised USD 1.3 million (about INR 11.16 crore) in its seed round led by Equirus InnovateX Fund. The round also saw participation from angel investors Abhishek Goyal (Tracxn), Mekin Maheshwari (Flipkart), Bhavik Dholakia (Swatantra Wealth), Harsh Shah (Fynd), Arnav Kumar (Leap Finance), Shiv Kapoor (Titan Capital), and Biswa Kalyan Rath (Comedian).Founded in 2021 by Abhilash Madabhushi, Consuma aims to change how brands conduct consumer research by replacing traditional surveys and focus groups with AI-driven analyses of digital behaviour. The proceeds will be used for technology development and its market expansion.The startup had previously raised USD 200,000 in the same round from Expert DOJO and others.