Liquidity Events
Alcobev player Tilaknagar Industries invests Rs.2-Cr to up stake in Bartisans to 41.45%
BSE Announcement Business Line
Tilaknagar Industries has made a follow-on investment of INR 2 crore in Round The Cocktails, the maker of Bartisans brand mixers. This primary capital infusion increases Tilaknagar Industries' stake in the company to 41.45% on a fully diluted basis, up from 36.17%. The investment was funded through the company's internal cash resources.Founded in 2021 by Jovita and Jordan Mascarenhas, Bartisans sells a range of all-natural, ready-to-pour cocktail and mocktail mixers across 17 flavours.The new funds are intended to accelerate growth initiatives, strengthen the brand's presence on quick commerce platforms, and support the launch of single-serve packaging. Quick commerce currently accounts for approximately 65% of the brand’s sales volume.
In Aug 2021, Bartisans had raised funding from RPSG Capital Ventures and others.
Want to receive such news items in your inbox? Click Here to sign up for a trial.
