Ananta Capital acquires 55% stake in personal care brand Anveya Living; Rukam Capital exits

Ananta Capital, through its beauty and personal care focused unit Guardian Group, has acquired a 55% stake in Bengaluru-based Anveya Living , which offers skincare and haircare solutions and houses D2C (direct-to-consumer) brands including Anveya, Curlvana, and ThriveCo.The deal comprised both primary and secondary transactions. The secondary component saw the exit of Rukam Capital and all angel investors in Anveya Living. Founders Vivek Singh and Saurav Patnaik also diluted their stake.The company will use the primary capital towards developing new products and for global expansion.