Apparel brand MyDesignation bags Rs.40-Cr led by RPSG Capital, Veltis

Thiruvananthapuram, Kerala-based D2C fashion brand MyDesignation has raised INR 40 crore (USD 4.8 million) in a Series A funding round led by RPSG Capital Ventures and Veltis Capital. Existing investors Multiply Ventures and Dominor Investments also participated in the funding round.Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation sells printed t-shirts, hoodies, and oversized shirts. The startup currently sells products via its website and five retail stores in Bengaluru, Kochi, Trivandrum, and Calicut.The new funds will be used to launch eight new stores by the end of 2027 in Chennai and Hyderabad, while also scaling its existing footprint in Bengaluru. The company also intends to launch new product lines and hire senior management talent.