PE-VC Fund Investments
Athleisure apparel brand Cava raises Rs.40-Cr led by Sharrp Ventures
Bengaluru-based everyday-wear brand Cava Athleisure has raised INR 40 crore in a Series A funding round led by Sharrp Ventures, which invested INR 21 crore, with participation from V3 Ventures and existing investor Spring Marketing Capital. Following the funding round, Cava is valued at INR 215 crore.Co-founded in 2022 by Ria Mittal and Shreya Mittal, Cava Athleisure is a D2C (direct-to-consumer) premium, sustainable, and trendy athleisure brand catering to both men and women. The company focuses on versatile clothing such as leggings, joggers, and tops made using BCI cotton and recycled polyester, targeting young, fitness-conscious consumers.The proceeds will be deployed to accelerate new product development, strengthen brand building, expand omnichannel distribution, and deepen the leadership team.
In Jun 2024, CAVA Athleisure had attracted about USD 1 M from Mehta Equities, Spring Marketing Capital, UpSparks and others.
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