Ayurvedic personal care brand Nat Habit raises Rs.142-Cr led by Trident Growth Partners

Gurugram-based Nat Habit has raised INR 142 Cr in a Series C funding round led by Trident Growth Partners. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated in the round, alongside new investors Physis Capital and Hero Family Office.Founded in 2019 by Swagatika Das and Gaurav Agarwal, the company provides hair care, skin care, body care, and baby care products. It plans to use the new funds to expand its product portfolio, improve formulation and manufacturing capabilities, and increase distribution across quick commerce platforms and offline retail channels. The firm also intends to expand its presence beyond metro markets into Tier II cities and other regions.