Ayurvedic wellness startup Auric raises $2-M from Venture Catalysts, Cactus, others

Delhi-based Ayurvedic health and wellness startup Auric has raised USD 2 million in a pre-Series-A round co-led by Venture Catalysts, Cactus Venture Partners, and 9Unicorns. Karthik Bhat via AngelList and Capital-A (Manjushree Ventures) also participated in the round. Auric offers a range of Ayurveda-inspired products including coconut-water-based drinks for beauty and wellness drinks for healthy skin, a balanced weight, and stronger hair; and beverages such as Moringa Masala Tea, Turmeric Coffee, and Ashwagandha Hot Chocolate.