Angel Investments
B2B marketing platform for FMCG cos FreeStand raises $400-K
FreeStand , a New Delhi-based B2B (business-to-business) marketing platform which provides product sampling campaigns to FMCG firms, has raised USD 400,000 led by Venture Catalysts and Nocking Point Advisors. IIM-Calcutta Innovation Park, SucSEED Indovation, and angel investors including Guneet Singh and Varun Singh Hooda also participated in the round.The company plans to use the new capital to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers.Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organising and providing hundreds of sampling channels.
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